In this interview, Maria Debrincat sits down with Martina Åkerlund, a seasoned executive and the CEO of Triggy, to explore her experiences and insights on building strong teams, staying ahead of the curve in the industry, and driving long-term growth and success. Read full article: SiGMA Magazine

From banking to scale-up

From 15 years in banking to joining a scale-up as CEO with Martina Åkerlund. Listen on Youtube.comListen on

Ikigai Ventures Invests in Triggy

“Our investment in Triggy means a lot for us: it’s the first company we decided to invest in because it ticked all our boxes in terms of development of the business, the expertise of the founding team, and profound added value that Ikigai can bring to them.” Read full article

Evolving Technology Outlook

Gaming Eminence asks Martina Åkerlund, CEO of Triggy to see her perspective on the impact technology has had within the gambling industry. Read full article at

Triggy launches app with Interwetten

Triggy launches branded live-score app with Interwetten Innovative sports tech company, Triggy, is launching a branded live-score app for Vienna based sportsbook Interwetten. “We are very excited to launch the live-score app with Interwetten. The additional presence that Interwetten will get in Google’s Play store and Apple’s App Store will create new acquisition- and marketing […]

The Betting Startups Podcast

Ep. 11: Martina Åkerlund, Triggy Hear our CEO Martina Åkerlund talk about the Triggy journey. Sales, growth and diversity. Next step 2022 scale-up. Listen on: The Betting Startups Podcast

Sports betting must keep up with changing digital standards

CEO Martina Åkerlund interviewed in SBC Americas “The way in which we consume media has changed significantly in recent years. For Martina Åkerlund – CEO of Triggy – this presents a number of challenges and opportunities for sports betting companies to become more creative in the way they engage with punters.” Read full article at […]

Triggy chooses LINK Mobility as a partner for SMS traffic

– We are extremely happy and grateful to have the opportunity to offer our corporate customers SMS services from LINK Mobility. With this collaboration, we can distribute engaging messages in all channels and get a more complete offer. Together with Triggy’s innovative products, the SMS service from Link Mobility will increase the conversion rate and […]

Triggy partners with 2mee

Triggy will now provide an instant human hologram messaging system for sports betting operators and affiliates after partnering with 2mee. By combining Triggy’s suite of content and marketing activities with 2mee’s new messaging protocol and platform, the two partners believe that they can help drive conversion. “We are extremely excited to offer 2mee’s Instant Human […]

The Golden Days of Betting

CEO Martina Åkerlund interviewed in Gambling Insider “From running a company in the sports betting industry to running marathons, Martina Åkerlund is a woman like no other. The CEO of Stockholm-based sports tech company Triggy speaks with Gambling Insider” Read full article at Gambling Insider